Go-To-Market Map: Your SaaS Growth Strategy, Visualized

The Go-To-Market Map is a clear, visual answer to the question 'what are you doing and why?'

Whether you're raising capital, hiring a team, or just trying to get your business off the ground, you're constantly being asked:

"What are you doing, why, when, and for what purpose?"

The Go-To-Market Map gives you that answer in a way anyone can understand: your cofounders, your team, mentors, advisors, investors. Most importantly, you.

It’s a founder-friendly Google Sheets workbook that brings together your strategy, financial model, hiring plan, product roadmap, and go-to-market motion into a single, contextualized timeline.

✅ What You Get

• A customized Go-To-Market Map built on Google Sheets, by me, tailored to your business
• A visual roadmap that connects revenue targets, hiring plans, and your go-to-market strategy

• Clarity and confidence that your growth plan is grounded, aligned, and ready to stand up to stakeholder scrutiny

🔧 How It Works

1. Book Your 1:1 Session (60)
   We’ll review your business model, strategy, numbers, and key assumptions to set a solid foundation for your GTM Map.
2. Collaborative Deep Dive
   Using our discussion and the materials you provide, I’ll translate your projections and assumptions into a fully tailored and contextualized GTM Map.
3. Receive Your GTM Map
   Within 24 hours, you’ll receive your editable GTM Map—yours to update, modify, and use however you need, with no locked cells or restrictions.

⚠️ What You’ll Need Before We Start

To get the most out of this, you’ll need:

• A basic financial model or pro forma (even rough is okay)
• Your target time horizon (typically 12–24 months)
• Key assumptions around revenue, hiring, product roadmap, and other go-to-market assumptions

Don’t worry if it’s not perfect. You just need a clear starting point and a general sense of what you're planning to accomplish in your business. I'll help you figure out the rest.

👥 Who This Is For

• Early-stage SaaS founders
• First-time entrepreneurs
• Fundraising founders looking to align their growth story + numbers
• Founders who have projections but need a clear visual of how it all connects

Use your Go-To-Market Map to:

🧭 Align strategy and execution

• Ensure product development, hiring, and funding align with key business milestones.

🎯 Validate your model

• Assess the realism of your financial forecasts and their ability to support sustainable growth.

⏩ Accelerate decision-making

• Test multiple scenarios in minutes.

💪 Boost investor confidence

• Anticipate questions, present confident projections, and showcase a clear and defensible business trajectory.

🛠️ Optimize resources

• Visualize and fine-tune spending, hiring, and runway management for maximum efficiency.

🚧 Mitigate risks

• Identify potential pitfalls early and strategically address periods of financial vulnerability.

👁️ See the big picture

• Understand how changes in one area have consequences on other aspects of your business.

Founders often don't struggle with a lack of data, they struggle with a lack of context.

• "I'm drowning in spreadsheets but still can't see how all the pieces fit together."

• "My growth projections make sense to me, but I'm struggling to convince investors."
• "It's always a challenge for me to describe how all our efforts roll up into a cohesive strategy."
• "I'm wary of putting sensitive business data into yet another expensive, third-party platform."

Many early stage founders struggle to connect the dots between all the different areas of their business.

If you're finding it difficult to keep the big picture in focus and make confident, data-driven decisions, it's probably not due to a lack of data, it's due to a lack of context. Go-To-Market Map solves that.

🔐 Security & Control

• Built entirely in Google Sheets
• No third-party tools or data sharing required
• You keep full control of your file and sensitive data

👋 About Me

I’m Ben Chutz.

I've spent my entire career building, running, contributing to, or otherwise involved in social impact SaaS businesses.

Over the last 5 years I've been helping impact-driven SaaS founders clarify their growth strategies and build resilient operating models, often by helping them better understand themselves and how they think.

This is the most high-leverage tool I’ve ever created, and I’ve seen it change the trajectory of companies of all shapes and sizes in a single conversation.