Go-To-Market Map for SaaS Growth & Fundraising

Go-To-Market Map is a simple yet powerful Google Sheets-based workbook that helps you plan, test, communicate, and defend your go-to-market strategy.

Starting and building your company is one of the hardest—and riskiest—things you'll ever do. Go-To-Market Map makes it easier.

Go-To-Market Map simplifies the complexity of strategic planning with a visual, easy-to-use Google Sheets workbook. By simply entering basic business data, Go-To-Market Map presents you with a clear visual roadmap of your startup’s 18-month trajectory, empowering you to make informed, confident decisions.

De-risk your early-stage journey in minutes, not months, with Go-To-Market Map.

By inputting your business data, you'll receive a clear, visual representation of your startup's trajectory over a period of your choosing, enabling you to make informed decisions, better anticipate the challenges of the early stages of your business, and effectively visualize, communicate, and contextualize how each of the various elements of your strategy align with and impact one another.

Use Go-To-Market Map to:

⏩ Accelerate decision-making

• Test multiple scenarios in minutes and make data-driven choices.

💪 Boost investor confidence

• Anticipate questions, present confident projections, and showcase a clear and defensible business trajectory.

🛠️ Optimize resources

• Visualize and fine-tune spending, hiring, and runway management for maximum efficiency.

🚧 Mitigate risks

• Identify potential pitfalls early and strategically address periods of financial vulnerability.

🧭 Align strategy and execution

• Ensure product development, hiring, and funding align with key business milestones.

🤝 Unify your team

• Rally everyone around a clear, visual growth strategy and shared goals.

✅ Validate your model

• Assess the realism of your financial forecasts and their ability to support sustainable growth.

⏰ Plan funding schedules

• Determine optimal capital raises and anticipate future funding needs.

👁️ See the big picture

• Understand how changes in one area ripple through your entire business model.

🔒 Maintain data security

• Keep full control of your sensitive business data within your secure Google Sheets environment.

How Go-To-Market Map works:

Go-To-Market Map is a Google Sheets workbook that consists of 7 interconnected sheets. Each sheet focuses on a specific aspect of your business growth, from financial projections to customer acquisition, enabling a comprehensive overview of your company's strategic trajectory.

Founders often don't struggle with a lack of data, they struggle with a lack of context.

• "I'm drowning in spreadsheets but still can't see how all the pieces fit together."

• "My growth projections make sense to me, but I'm struggling to convince investors."
• "It's always a challenge for me to describe how all our efforts roll up into a cohesive strategy."
• "I'm wary of putting sensitive business data into yet another expensive, third-party platform."

Many early stage founders struggle to connect the dots between all the different areas of their business.

If you're finding it difficult to keep the big picture in focus and make confident, data-driven decisions, it's probably not due to a lack of data, it's due to a lack of context. Go-To-Market Map solves the context problem.

Who is Go-To-Market Map for?

This workbook is designed for startup founders and entrepreneurs at all stages who want to gain a clearer understanding of their business strategy. Whether you're refining your plans or just starting out, this tool provides valuable insights and helps you stay on track.

Security & Control

• No third-party software: Everything runs in your own Google Sheets
• Full data ownership: Your sensitive business data never leaves your control
• Easy sharing and collaboration: Leverage Google's robust sharing features
• Always accessible: No reliance on external servers or platforms
• Future-proof: As long as Google Sheets exists, your projections will be accessible

About the creator 🙋🏻‍♂️

Hi! I'm Ben.

I join founders and leaders of web- and SaaS-based impact organizations to help them de-risk their go-to-market, drive growth, and get that BIG THING off the ground.

I've learned what it actually takes to turn an idea into tangible reality, while minimizing time, capital, and risk. Especially when using the web to do good. All while staying mindful, intentional, and present.

Send me a message—I'd love to know what you're working on.

Let's do impactful things together 🤝